Veral Café

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Home Our People

Our People

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At Veral Café we deal with people who love and care about coffee. 

The coffee farmers we purchase from ensure that their workers are well-paid and cared for so that they pick only the ripest coffee cherries…

…our roaster is an artisan that cares about the quality of the roast, and is always careful to find the perfect roast for each type of coffee…

 …and Veral Café shares some of its profits directly with the coffee farms to ensure that extra-gourmet specialty coffees can be grown sustainably.

 

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El Salvador

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Newsflash

Urban legend has it that "dark" or "French" roasts are appropriate for espresso coffee.  In truth, the darker the roast, the more the natural sugars are caramelized.  A roast that is too dark for a coffee bean will effectively result in burnt coffee, and its flavor will be indistinguishable from inferior (even Robusta) burnt coffee.  Veral Café roasts each farm's coffee beans to bring out the best in each coffee; in general, our artesans roast to a medium to medium-dark colour.